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#Bcg matrix android#
#Bcg matrix software#

Maybe Apple doesn’t have Samsung’s Market share, but regarding profitability, it is the absolute leader. This Question mark product became a Star. Manufacturing costs decreased and profitability skyrocketed.

Years went by and iPhones became more and more popular. When Apple released its first iPhones, they didn’t even have 3% of the Market share.Īnd, although the product was amazing, it was expensive and not very profitable (the research and development costs were barely covered by the product).Īpple had a small Market share within a high growing rate overall market. There were already “touch” mobile phones on the market with internet, e-mail… When Apple released its iPhone, the Smartphone Market was booming (starting, but booming). This example will be a bit “controversial”.Įverybody would say that the iPhone is the perfect example of a Star product.

#Bcg matrix software#

But the PC software Market is absolutely ruled by Microsoft for only one reason: It has the best product.Ĭoca Cola – BCG matrix Cow product example.That is true for mobile phones and tablets.

#Bcg matrix android#

Some of you may be thinking: “well, Android OS is increasing…”.

If you have a Star product, don’t rush to release updates or new versions.

Microsoft learnt the lesson with Windows 10. Windows 8 release was a “failure” since it changed completely the “environment” we were all used to. If we have to say one “bad thing” about Windows is that sometimes, Microsoft developers wanted to innovate in the new versions released (see Windows Vista or 8) when they should have kept the environment users liked so much.

Its Market share increased to 90% and it has remained in that position until today.

Its product was easy to use and visually appealing.

Windows(and its following versions) became the software “Emperor”. On November 20, 1985, Microsoft released the first Windows.Īlthough it was “just” a virtual simulation that required MS-DOS, it sat the first stone of what was about to come. Its MS-DOS was the most used software of all… but it was getting obsolete. In that battle, Microsoft was the software King. If you had bought a powerful new computer on January, that computer would be obsolete by June. In the 80’s and 90’s, the software and hardware market was booming.